We are a Manchester PPC agency that is founded on an uncomplicated principle, which is that, paid media should be capable of generating commercial growth that can be quantified. Do not traffic because, do not have inflated metrics that are impressive in themselves, do not have data in reports that do not influence a decision. We are interested in performance that is translated to enquiries, revenue and scalability in the long run.
The management of Google Ads forms the core of our business because intent matters. Attention is also useful when one is actively seeking a product or service. It requires much more than campaign adjustments and bid alterations. It needs business knowledge. The brief is defined just before we make a single optimisation. We have realistic objectives, familiarity with margins, realistic and acceptable acquisition price and realistic but challenging growth targets. Without such understanding, spending is an adventure.
After that, we consider the competitive space that you are intending to occupy, the degree of demand, account structure review and the test of accuracy of tracking and data sources. Strategy is only developed after we have got the complete picture. There are no assumptions behind those plans, but it is based on the opportunity gaps, competitive advantages and practical constraints. Execution and approval are done sequentially and execution is not intended to be sloppy. It is not rushy and it is not prepared to respond without a reason.
After that, we consider the competitive space that you are intending to occupy, the degree of demand, account structure review and the test of accuracy of tracking and data sources. Strategy is only developed after we have got the complete picture. There are no assumptions behind those plans, but it is based on the opportunity gaps, competitive advantages and practical constraints. Execution and approval are done sequentially and execution is not intended to be sloppy. It is not rushy and it is not prepared to respond without a reason.
After that, we consider the competitive space that you are intending to occupy, the degree of demand, account structure review and the test of accuracy of tracking and data sources. Strategy is only developed after we have got the complete picture. There are no assumptions behind those plans, but it is based on the opportunity gaps, competitive advantages and practical constraints. Execution and approval are done sequentially and execution is not intended to be sloppy. It is not rushy and it is not prepared to respond without a reason.
